Barry Fiske is Senior Vice President and Chief Experience Officer of Merkle Americas, a division of Dentsu. He is a proven creative leader with a passion for helping brands elevate their customer relationships and transform their customer experiences through innovative combinations of technology, strategy and customer-centric storytelling and design. At Merkle, Barry’s experience studios deliver Service and Product transformation, Connected Commerce experiences, Loyalty and Promotion services, as well as CRM, Digital Content and Marketing programs. Over his award-winning career, Barry has established a track record of building and motivating high-performance experience creative teams, driving business growth, elevating a company’s creative reputation, mentoring next-generation talent and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, Barry believes in the power of technology and design to create immense value for brands, transform people’s lives and solve the world’s biggest problems.  Prior to joining Merkle, Barry served as North American Experience Capability Lead at Publicis Sapient and has held various creative director roles at agencies such as DDB and TBWA/Chiat/Day.  Barry is a graduate of Syracuse University, a husband and a dad to two hockey and lacrosse-playing boys.