Bank Clear
- Quote
- The collaboration with Merkle is extremely successful due to the structured approach, the analytical-strategic thinking, the focus on feasibility and the support during implementation.
The challenge
The Swiss Bank Cler is known for tackling financial issues boldly and straightforwardly – from the first account to the inheritance.
One of Bank Cler's goals is to constantly improve its user experience on all channels. After all, a seamless customer experience not only strengthens the brand, but also the conversion rate.
In the past, third party cookies were decisive in designing customer experiences. But the future is cookieless. With Merkle as a partner, the bank wants to leverage the potential of first party data even more efficiently and smartly.
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236 %
Experience Effect* – Average increase in personalization tests -
25 %
Higher conversion rate – Average increase in A/B/n tests -
88 %
Higher Test Success Rate – Rate of tests with significant positive impact
Our approach
- Personalizing the customer experience
Based on first party data, we develop personalization and lead-nurturing concepts. The entire customer experience should suit the brand: uncomplicated, fresh and personal. - Continuous testing
We design A/B and personalization tests for the concepts developed, implement them and evaluate them. This all happens in two-week sprints. - Strengthen visibility
SEO consulting helps to steadily increase Bank Cler's organic visibility on all common search platforms. - Continuous improvement
The chosen always-on approach enables us to continuously develop and refine the existing measures - within weeks, not months.
The result
measurably improved conversion and user experience
Agile, holistic - and tested
Decisive for the success of the project is the chosen always-on approach with two-week sprints. It enables us to act in an agile manner and to demonstrate tangible successes within a very short time. For continuously improved and evolved digital marketing - with measurable results and ROI within weeks, not months.
Another strength is the interdisciplinary project team with experts from the fields of user experience, digital marketing, content management, conversion rate optimisation (CRO), campaigning, SEO and analytics. In this way, we draw on insights from various specialist areas and benefit from a wide range of perspectives - for a holistically designed customer experience. On all channels.
