Mark
- Quote
- We work with Merkle because we want and need to boldly break new ground in digital communication and need a partner who is capable of helping to shape this path. We have trusted the Merkle team for years
The challenge
Internal communication meets artificial intelligence
The amount of internal content at Siemens is overwhelming. The purpose is to inform, entertain and inspire more than 385,000 employees worldwide – with content that is perfectly tailored to their individual needs. To ensure that everyone is up to date and benefits from relevant information.
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33 %
more relevant content was played out in the first three months (according to a survey).
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1 K
content pieces are published via news platforms every day.
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385 K+
employees now receive relevant information on a daily basis.
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33 %
more relevant content was played out in the first three months (according to a survey).
-
1 K
content pieces are published via news platforms every day.
-
385 K+
employees now receive relevant information on a daily basis.
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Our approach
- One channel. All relevant information.
Coffee Mug bundles Siemens' internal news portals in one place and filters the relevant information. - AI for personalization.
Depending on preferences, reading behaviour and location, the content adapts to the user's needs using an algorithm developed specifically for this purpose. - Relevance is king.
Continuous feedback is collected and incorporated into the further development to continuously provide even more relevant content. - Access from any device, anywhere.
Coffee Mug enables Siemens’ internal news to be consumed worldwide with any device.
The result
Coffee Mug = increased efficiency + digital experience
Siemens employees benefit from smart infotainment. They are always informed about all company news without getting lost in details. This saves time. Siemens also successfully places its most important topics: company information becomes a digital experience.