Making data-driven decisions

At Siemens, about 900 communication managers worldwide annually manage over 6,000 campaigns. Are these investments even worthwhile? To answer this question campaign managers have to investigate various tools, internal and external data sets and excel charts full of raw data daily. Frustrating, time-consuming, inefficient. Therefore our objective was to consolidate analytics data from different sources and to make it easily accessible to everyone. Using smart algorithms – for goal-oriented, data-based decisions.

1. Central platform saves time.
   All important campaign data is centrally accessible via one platform. Managers profit from the reduced effort of collecting and summarizing data.
2. An algorithm assumes data evaluation.
   Data from different sources are aggregated and compared with previously defined campaign objectives. The Engagement Score becomes the key KPI.
3. Enable campaign managers.
   Thanks to the system's proactive recommendations, employees make data-based decisions and optimize campaigns in real time.
4. Close cooperation with the target group.
   Campaign managers and analytics experts work closely together in the development process. We optimize the prototype and continuously run usability

Company-wide measurable success

Campaign management on a whole new level: With the Analytics Unlocked platform, managers save twelve hours per campaign for major projects. Thanks to automated alerts and recommendations, they plan their budgets 23 percent more effectively. In this way Siemens ensures 900 satisfied campaign managers and benefits from an impressive overall saving from inefficient campaign costs.