Siemens
- Quote
- With Merkle, we take bold steps in digital communication. Their reliable, innovative, and passionate team consistently confirms our decision.
The challenge
Employee advocacy – democratizing corporate communications
People trust people – not companies. This is what Siemens believes in and relies on its employees as credible and authentic communicators. The challenge: in order to share knowledge, experience and skills online and convince the community the right skillset is needed. The aim is to provide more than 380,000 Siemens employees with a smart tool that enables them to share their expertise, exchange ideas, network and encourage users to engage in dialogue. For successful B2B communication through employee advocacy.
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2x
longer retention time on Ingenuity than on Siemens.com.
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6x
higher engagement on social media with Ingenuity content than on other posts.
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2 days
are needed to create content – thanks to the AI-based writer's tool (previously: 3 weeks).
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2x
longer retention time on Ingenuity than on Siemens.com.
-
6x
higher engagement on social media with Ingenuity content than on other posts.
-
2 days
are needed to create content – thanks to the AI-based writer's tool (previously: 3 weeks).
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Our approach
- Authentic communication.
380,000+ employees share their expertise as ambassadors. - Central platform for knowledge exchange.
Ingenuity is a platform where employees can share their knowledge with the community. - AI for smart content.
The intelligent Writer's Tool supports authors in creating digital content.
The result
We enable 380,000+ authors
Communication of the future – platform for knowledge, opinions and discussions: Already in the beta phase, the content hub was able to attract an incredible number of Siemens experts that write about their topics. Thus, inspiring new users and readers. Just a few months after the platform was introduced Siemens’ communications expenditure and budget efficiency has been impacted positively.