Digital transformation of communication

Siemens wants to set new standards: The objective is to be perceived as a driver of digitalization and an enabler for other companies. The basis for this is to establish a more digital global communication in order to strengthen the connection between business, technology as well as communication and, to focus on becoming an agile organisation. Together we are tackling new technologies and trends.

Services
Consulting & Transformation

Industry
High Tech

Market
Germany, Austria, Switzerland

Digital programme 2020+

Merkle has been supporting the digital transformation and cultural change at Siemens since 2018 as a strategic and operational partner in corporate communications. Together we are working on data-based concepts for all aspects of digital communications, developing new digital platforms and supporting Siemens in becoming an agile organization.

To achieve these objectives, our interdisciplinary teams work together with Siemens on several levels:

• At management level we support Siemens in managing and developing the digital skills of the teams.
• At a strategic level we help the company to work together more efficiently, respond more quickly to change and create positive customer experiences.
• At the operational level we successfully implement innovative projects together.

Efficient, intelligent, data-driven communication

Several projects, pilots and Minimum Viable Products (MVPs) around global data-driven communication have been developed in this cooperation and have been awarded.

This is only the beginning of our successful path together. We are looking forward to it!